Joelle Mardinian

Joelle Mardinian, Max Factor Regional Creative Director

Can you give us some tips on how to create a smoky eye in 5 minutes?

Make smoldering eyes your best feature. This classic smoky eye effect suits everyone and will transform your look for night time, so this is how to do it:


Step 1: Choose a Colour


A smoky eye is done with one eye shadow colour. If choosing brown, best one that I love to use is Max Factor Smoky Eye Effect Eye Shadow in Brown Haze, or in Silver Storm or a Grey Effect, or black effect using the Onyx Smoke colour. Purple Dust or Indigo are for the brave! Eyeliners should match. For easy fuss-free application and best results try Max Factor black khol eyeliner to line the inside rims of your eyes.


Step 2: Prep Your Lid


Apply a thin layer of foundation across your lids. Then sweep on a nude coloured shadow or powder such as Max Factor loose powder. Use a light shimmer if you’re feeling fancy.


Step 3: Pencil In


Using your pencil, draw a line around your eyes. This is the trickiest part and must be done correctly for clean results so for perfect results every time, try using the fab new Max Factor eye pencil in black or brown. If you want your smoky eyes to look especially frisky, draw on your inner rims as well. Blend with a cotton bud.


Step 4: Brush Up


Start by sweeping on a layer of shadow close to the lash line with your eye shadow brush, diffusing the eyeliner. With a light hand, add another layer of eye shadow and blend upward so the colour fades evenly from lash to crease. Line the lower eye with a liner brush and diffuse with a cotton swab.


Step 5: Finishing Touches


Use a cotton swab to blend or clean up any shadow. Apply two coats of mascara on curled lashes to polish the smoky eye look, or for an instant false lash effect I recommend Max Factor Fusion Mascara.


Eyeliner is such a tricky thing! Can you teach us the easiest way to apply dramatic-look liquid eyeliner?

You will need: A Liquid Eyeliner, some eye make-up remover and some cotton buds/pads in case you want to make quick corrections.


Step 1: Before you start


Prep the skin with a layer of foundation or concealer over the eyelids to help the eyeliner go on smoothly.


Step 2: How to apply


Eyeliner can either be applied as a gel with a brush, as a liquid with a brush or fiber tip, or my personal favourite is a cream-to-powder eyeshadow in black or dark brown as it’s easy to vary the thickness of the line.


Liquid eyeliner should be applied along the roots of the upper lashes working up and out from the inner corners outwards. If you can’t draw in one smooth motion, draw a succession of little lines along the upper lashes and join them up.


The line should be thicker at the outer corners of the eyes to make them look bigger.

Next, draw a line along the roots of the lower lashes, stopping halfway along and working from the outer corner inward.


Step 3: The ‘flick’

To create a ‘flick’ beyond the outer corner of each eye, press a credit card or ruler at an angle against the corner of your eye and draw along it.


Step 4: Correct Mistakes


If you make any mistakes, use a make-up corrector pen or some cleanser on a cotton bud to wipe the make-up away.


How far should we extend the eyeliner outward if we want a cats-eye effect?

Personally, I prefer using an angled make-up brush along with a liquid or gel eyeliner but it’s a matter of preference.


For a soft look:


Extend the line slightly in a straight continuous line. Look in the mirror. Assess. Like it? Touch up and do the other side.


For a more dramatic look:


Here’s the trick. When you get to the end of the outer corner, STOP. Now, extend your eyeliner in a continuous line once again BUT using a slight upwards angle. (I usually like to aim the angle of the line toward the outer edge of my eyebrow.) Let go of your skin and assess. Like it? Touch up if necessary. The key is to make your line as close to the lash line as humanly possible – if you want to fatten it up later, by all means do.


As you round up toward the edge, sort of flick your wrist slightly but confidently toward your temple. It’s better to make a longer extended liner, youcan always q-tip it off later. The key is more about the  placement of wing, rather than the length initially.


For a liquid eyeliner effect, try Max Factor’s Masterpiece Glide & Define Eyeliner for both eyeliner professionals and beginners, it’s a fab product with an easy applicator. Otherwise use Max Factor Kohl Pencil. This Kohl Pencil is your secret weapon to sexy, striking cat-eyes!


What about skin – how can we ensure that our foundation lasts for hours?



If you want your foundation to last you need to start out with the right base. A foundation primer can work miracles. Whatever you choose, remember, a little goes a long way. Let the primer dry on your face before you apply foundation.


To make sure your foundation lasts all night, I suggest Max Factor Lasting Performance Foundation. Lasting Performance is tried and tested and truly works. It can be used for medium coverage or built up to full coverage if you need to look flawless. Remember ladies; work fast as it sets quickly. Remember to blend, blend, blend. I find that my fingers work best, the heat from my body makes the foundation a little easier to smooth on. Otherwise use a special foundation brush.

AFTER your foundation has set for a minute or two and it feels dry, dust your face with a translucent powder. Any powder works. I actually prefer Max Factor Loose Powder. Just make sure the colour is a match if you choose something heavier.


Is it true that it’s not recommended to wear both a heavy eye and strong lips at the same time?

I believe every woman can add ‘fierceness’ to her name with her make-up. Heavy eyes and strong lips do just that. You know, we are always taught that the cardinal rule of successful make-up is to never rock both a heavy eye and lip. But, rules are meant to be broken, and this season’s catwalks were filled with deep-hued lips and hypnotic smoky eyes, so I say forget the cardinal rule and rock a fierce no-bounds make-up look that will give Hollywood Divas a run for their money! Just make sure your look is well balanced, because if your make-up is too strong, you run the risk of feeling and looking like you have too much make-up on. Take note from the catwalk trends for ideas on colour matching. For example, make sure both the eyes and lips are in a deep hue, and make sure to keep the cheeks understated and fresh. Heavy strong blusher will turn your look from fierce to overdone. The trick is to choose deep hues that are fairly neutral. For example, try sticking to a rich dark plum and choose three shades (dark, medium, light), and make sure to keep the blusher and foundation understated and soft so you highlight just the eyes and lips. Or otherwise go for the ultimate glamour look, black lined eyes and blood red lipstick – a classic. But if you run with each season trends, it’s good to know that this season; the strong look has a new interpretation – bright colours and more bright colours! So, wear your bright eyes with loud lips. Keep all other make-up to a minimum to let your eyes and lips do all the talking. Pick a shade to really bring out your natural eye colour – orange and peache works well with blue eyes, green and pink can bring out the intensity of brown eyes, while purple and yellow complements green eyes a treat. Choose a complementing lip colour to suit. Make sure to apply carefully – while you can be playful with this look, bright colours will look messy if you don’t use the precision of a brush.


Can you recommend a bright lip colour for fair, medium and dark skin tones?
It is important to choose a colour that complements the natural shade of your lips and skin. Plums, wines and deep reds flatter a dark skin tone, while light-brown beiges with pink or orange undertones complement a lighter skin tone. Olive skin looks good with brownish reds, light browns and raisin shades of lipstick. For this season we saw a lot of bright colours on the catwalks. For dark skin I recommend Max Factor’s lip tints in deep cherry.


For Light Fair skin

Give the Marilyn Monroe look a modern edge by opting for a softer shade rather than full-on pillar box red. Try working a pretty coral-hued lippy with just a hint of gloss to add a luxe finish. And for an alternative to classic scarlet red try for this season’s other it colour – a glossy magenta shade – and balance it with super smudgy smoky eyes. This shade works perfectly with fair skin. Other colours that pop this season for fair skin are candy colours; my favourite is matte candy pink. As for the ultimate red lips this season (and yes, red is still in, big-time!) opt for this new shade hitting the catwalks; a deep strawberry – bang on trend and still as sizzling as any other red out there.

For Olive skin

For a really edgy look try working a neon pink matte lip – THE season’s most talked about colour – that and tangerine. Or go all out glam in a glossy flouro magenta shade. If you want a smoldering, high-impact sizzling pout, try a deep raspberry lip set against kohl-lined eyes and fake lash mascara. A simple but high-impact look. Also try going for a gentle smoky eye, lash-lengthening mascara and a hit of crisp crimson lipstick for all out glamour. For high glam, I am loving the yummy glossy raspberry shade on olive skin.

For Dark skin

A lot of women think dark skin is difficult when it comes to lip colours; well not this season! This summer offers an abundance of daring, sizzling colours for dark-skinned women; you just have to have the right attitude to pull it off. So be playful with your beauty looks this season and try working a mirror-shine shade of cyclamen.  For a smoldering look try the warm tones of bruised plum lippy for maximum wow-effect. For a wow factor look try candy cerise with a mirror-glass finish or for another high impact pout try the IT colour this season, tangerine gloss set against lined eyes will look absolutely stunning on dark skin. For more statement make-up, go for glossy magenta lips; balance it with smoldering shadow on your eyes – a bold look but not OTT.


Where are the best places to apply shimmer and highlighter?

Shimmer: Add shimmer to your cheeks and a strong highlighter over your cheek bones. Gold suits warm/black skin tones and silver looks better on fair skins. Also add to your eyelids for added glamour.


What colours are hot for 2011?

Be brave and venture out of your colour comfort zone this spring/summer. Go for rich colours, matte lipstick in a juicy shade of fuchsia, magenta, orange, or red. Make sure to condition and prime your lips first then add the colour. The colour blocking trend isn’t confined to just fashion, make a bold impression with a statement pout and bright block colour over the eyes. Be prepared to swap your trusty eyeliner on certain days and instead apply bright eye shadow over your lids specially great with a tan and bright fuchsia lips. You can even go against all your trusted make-up rules and match your bold eyes with bold lips. Stick to one strong colour and forget about dimension and depth, instead think colour, colour and more colour.

This trend is a fine example of making make-up fun – and translates the ‘colour blocking’ trends seen on the runways. Think classic shapes, but with super saturated colour, sleek liquid liner on the eyes in a bold colour, try florescent pinks and chemical oranges on the lips. Red is still hot but it’s edgier than last season. Colourful lips and eyes are counterbalanced with low key skin and probably just mascara on the lashes. I’m brave, but I’m not that brave!

Max Factor though has hit the nail on the head with a bright, bold and hugely fun make up range that makes us feel like summer just by looking at it. Their new collection of eye shadows, lip glosses and nail polishes with flashes of colour, inspired by backstage make up professionals, makes creating vibrant looks easy with four new products. Within the range are Max Effect Trio Eye Shadows, Max Effect Dip In Eye shadows, Max Effect Gloss and Max Effect Mini Nail Polishes – available in a spectrum of shades. It’s great fun to play around with and I’m loving the boldness of the shades, especially the Queen Bee Trio Eye Shadow and the Dip in Eye Shadows, which are easy to apply and don’t smudge.

Max Colour Effect is Max Factor’s boldest collection of colours and has 38 bright and beautiful products in the collection. All shades are strikingly beautiful and offer endless possibilities to push the boundaries and recreate colourful looks for every day or night. In addition, the range has been designed for ease of use so experimenting with colour is now simple.


What is the best technique to apply blusher and where should we place the colour?

Powder Blush
Throw out the freebie ‘Barbie-size’ blush brush that comes with the blush. Use a professional full brush instead, but don’t use the same brush you use for your powder.

Put the blush on your brush, tapping off any excess. Look into the mirror and smile. This helps you figure out where the apple of your cheek is. Since you want a healthy flush, apply your powder blush by sweeping the colour over your cheekbone up from the apple of your cheek to your hairline. Use light, circular motions and apply the blusher by moving up and out with the brush. Blend a little blush down your cheek for a more natural, less dramatic look.

For a sexy look, dab a little shimmery blush on the apple of your cheeks and a small bit of bronzer on your forehead, chin and nose. Make sure it doesn’t look like a stripe.
A touch of colour across the forehead and on the chin finishes the look.


Make sure to blend make-up into your jaw line and hairline so it looks more natural. Apply highlighter to the upper, outer edge of the cheekbones to give sparkle and complement the contour of the cheekbones. Use your fingers to blend in the products to avoid stripes.
If you have a rounder face, apply the blusher up the cheekbone rather than focusing on the apple of the cheek.

Cream Blusher
Cream blusher is applied with your fingertips after foundation, but before face powder. To apply, dab a few dots over your cheeks, from the plump part up towards your cheekbone. Using your fingertips, blend well. Build it up gradually; adding more blusher to create just the look you want.

Is there any way we can touch-up our eye make-up late at night if it has become oily without removing it all?

Keep it simple. You shouldn’t ever need to reapply your entire face at any point throughout the night. Use a clean cotton swab to remove any flakes of eye make-up, remedy running eyeliner or bleeding lipstick, and blend away any creased concealer or foundation. Absorb excess oil by pressing a blotting paper into shiny areas, or for convenience press a tissue over the oily patches. Powder with loose powder to even out complexion or with compact powder to just absorb the oil. Then re-fill with eye shadow or re-paint with eyeliner and finish with a touch of mascara (apply a very light layer so not to make your lashes look too thick). Et voila!

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